Diamond cut refers to two things: the proportions of the diamonds and how the diamond facets are aligned and polished. A diamond, through its cut, allows itself to deal with light in such a way that it affects its brilliance, sparkle, and general appearance. That said, cut grade becomes a prime factor that determines the light performance of a diamond and significantly impacts its beauty and value.
CUT
The Architect Of Light

What is Diamond Cut?
The term "diamond cut" refers to the proportions of the diamond and how its facets are arranged and polished. Actually, it is about the degree of the proverbial interaction of the diamond with light, which makes it brilliant, sparkling, and hence really beautiful. Cut grade is one of the most critical factors in considering a diamond's light performance and can make all the difference in its beauty and value
CARAT
Whisper Of Hue

What is Carat?
Diamonds are not measured insize, but rather in weight. One carat is equal to 0.2 g so the higher the number of carats, the larger the diamond will often
be, although the cut can affect how big the gem appears.
CLARITY
A Story Written in Stone

What is Diamond Clarity?
Clarity is the term that describes inclusions and blemishes in a diamond. What are frequently referred to as ‘imperfections’… or perhaps even as flaws … Diamond clarity is graded on a scale that was developed by the industry and it ranges from "Flawless" (meaning no inclusions or blemishes visible under 10x magnification) to "Included" (inclusion transparents wherein impressions are glaringly evident).
Lastly, keep in mind that the higher the grade, sparklier will be your diamond.
The Diamond Clarity Chart
On the diamond clarity range, clear is categorised from a perfect gem with zero blemishes (F) through to one with babybitchy lewdnesses suitinashelled innit! The diamond clarity chart is used to help buyers evaluate and choose the best quality diamond for their budget. As a general rule, higher grade diamonds are sparklier in comparison to lower grade stones.
We offer 3 levels of Clarity coupled with corresponding colour grades.
VVS - Very Very slightly included
VS - Very slightly included
SI - Slightly included
Color
Presence and Proportion

What is Diamond Color?
As with all of the 4Cs, a diamond's color is an important consideration when looking for diamonds. It is why, in this guide, we will tell you what the diamond color means and which one is best for your engagement rings. Color: The color is represented by the touch of white coloring that can be seen in all diamonds because there are not any completely clear stones. The diamonds that are whiter will allow the light to pass through a lot more hence making it even sparklier. The diamond industry commonly uses a range of color that runs from D to Z, with the highest grading being refered to as `D`. Moving down the scale, yellow or brown hues begin to emerge in the diamond